The initial price for the Eterna Kontiki that I read about really discouraged me. 10 grand?! Really?! That is expensive, and up there in Rolex Seadweller and Blancpain Fifty Fathoms territory, which are great watches, but I mostly like something that I know is rock solid and only enthusiasts can really appreciate. For Rolex you pay a lot for the name. That should not be an issue with Eterna at this time. I am pleased to say that is looks like street prices for the Eterna KonTiki Diver watch are closer to ,000. Which is by no means cheap, but a "fair" price for this type of quality and engineering.
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The case is particularly well designed. Well convexed steel makes for a shape that is rounded yet angular. The lugs are separate components allowing them to wrap around one's wrist easily. This is a common feature among all Xemex watches, and make for a snugly fitting watch that is not too tight. I also love how the crown is inset into the case, so that you only need to pull it out for operation. Otherwise it does not get in the way. The look is actually pretty interesting with the large exposed chronograph pushers and the hidden crown.
The Fins know how to make computer based watches. Suunto is Finland based, and has been making excellent watches for years with dizzying amounts of technology that still manage to look good. If the people behind the Wearfone have their way, they should be available by the end of the year for purchase. Pricing is between about 0 - ,500. This price, while high for a mobile phone, is reasonable for a watch that does this much. Look forward to more information as it becomes available.
Prices aside, the good news is that Marcello C will enhance it's focus on the US market. This means more inventory, more choices, and new models. Marcello C has bright future ahead of it. While not a bastion of avant garde design, Marcello C has a well established place among watch lovers for making a solid, great looking watch, that few people can argue with. Already, Marcello C is starting to create unique designs, such as the Diavolo, along their already handsome looking collection. We should all watch Marcello C closely to see what new watches they release.
Another great watch is the Accutron Mirador. This is another of the rare breed of ceramic watches. Ceramic watches use an extremely hard and virtually scratch proof ceramic compound instead of metal on much of the watch. Rado watches have been doing this for along time, but it was really the Chanel J12 line of watches that popularized ceramic watches. The Accutron Mirador does a nice job of utilizing the ceramic compound and is available in various colors any styles. And of particular interest to many people, most all the Accutron Mirador watches have diamonds on the face and/or bezel. My pick is the black men's version which is being offered at a very reasonable 7.59. Compare that to the Chanel J12 which is well over ,000.
The system is riddled with middlemen. For instance, the distributor who sends/imports the watches takes a cut, and another big cut is given to the actual salesperson who makes the sale to the consumer. Often times the difference in price from what the retailer/dealer pays for the watch, and the suggested manufacturer's retail price is 40-60%. In order to make prices more competitive, watch sellers often want to reduce profit margins to lure consumers with better prices. While this practice benefits the retailer and the consumer, it does not the manufacturer who has already made their money on the watch. Their interest after selling a watch to a retailer is branding, and getting customers to buy more watches. Thus they want to ensure the highest possible prices.
In the left center of the dial is the seconds counter for the watch itself. It is tastefully done, as a thick little hand moves purposefully around the counter with indicators, but no number values. This gives it a clean look, and allows for great appreciation of the raised and polished indicators. In fact, all the indicators on the Diavolo are specially placed on the dial and not merely painted on. The indicators are angular (with the exception of the prominent "12" and "6" on the top and bottom), with a thin strip of luminant in the indicators for the watch itself. Other than providing a rich three-dimensional look, the raised indicators make the Diavolo easy to read despite the wealth of lines and contrasts on the face. One thing I would have liked to see is a continuation of the glossy look on the gunmetal gray areas of the dial. The lighter section of the dial is a cream color (other Diavolo models have different color schemes), but could have used a bit of texture in my opinion. Further, the color of date dial through the date window is the stock white, which is a bit lighter than the rest of the face. It isn't easy to notice, but I would have appreciate a custom colored date dial. Perhaps, this is asking for too much, as these dials are part of the movement kit, and great expense and effort would be required in changing the color, even a bit. Very minor issues easily overshadowed by the many benefits of the face and dial. Further, the face is covered by a flush sitting sapphire crystal with anti-reflective coating on both the front and back of the crystal. The effect of this is obvious once you see the watch, as light casts no glare to be seen allowing for perfect visibility in any light.
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