Less chemical rich batteries in our environment is certainly a good thing, but so are cool watches. For me, the reason this Casio Pathfinder watch stands out is because of the color. It isn't just a green watch, it is a cool green watch. Three shades of green, metal, plastic, and a cool technical look make this Casio watch about as close as an adult can come to playing with a fun toy. Well I suppose any adult can play with toys, but are you gonna do it in public, sans the guise of spending time with kids? In my opinion this colorful creation looks like a prop out of a sci-fi universe that many of us grew up in. Not only does the watch have a neat style, but it does all sorts of cool things (just like in the movie!). Wearing it and using it pretty much make me forget that legions of Pathfinder watches before this did the same thing.
To further me gently incestuous message, Patek Philippe even clarifies, "the focus of the visual is on the special intimacy that mothers and daughters share." Damn straight it is. Is this a product of a sick mind or a reasonable interpretation of the ad. To be fair, most of the other "Something truly precious holds its beauty forever" ads aren't as suggestive - but to me, this one is. Maybe that is what Patek is going for? A little flirty and naughty to sell luxury women's watches. On the other hand, my mere suggestion of this might make Mr. Stern (CEO of Patek Philippe) flip out, forbid all marketing communication to aBlogtoRead.com and anything else that Ariel Adams writes for, and pull the ads. Which of course, would be freakin' hilarious. Sadly, I don't think Patek has that sense of humor. If you like, you can actually check out some more of the ads in this campaign here.